By Brett Vito
North Texas announced a 10-year media rights partnership with Learfield, one of the premier companies in the field, on Friday.
Learfield will manage UNT's signage, digital endeavors, corporate sponsorships, television and radio play-by-play broadcasts and coach shows.
UNT athletic director Wren Baker made the announcement in conjunction with Learfield president and CEO Greg Brown.
The deal marks the first time UNT has outsourced its multimedia rights. Joe Domingos of Learfield will manage the newly formed Mean Green Sports Properties.