College of Merchandishing Hospitality and Tourism (CMHT)

UNT students unleash the power of digital marketing for local business

Carolyn Greig loves going to work every day.

The banking executive-turned-franchisee gets to spend hours at Highland Village's Dogtopia taking care of her four-legged friends. She and her staff of 10 groom the fancy pups, pet the playful pups and train the rambunctious pups at the dog day care.

"I used to be an executive at Bank of America, but I got laid off," Greig said. "I always said that if anything ever happened to my job, I would want to open a dog day care. I have a passion for dogs and our brand. There's not a single day that I don't want to come in."

But it's been a year since her...

LeBron James' incredible taste in wine, explained by UNT expert

LeBron James loves wine. I mean, he loves wine, and anyone who follows him on Instagram knows it. Get you a partner who loves you as much as James loves his red wine. That’s basically what we’re trying to say here.

I wanted to know how much James loves wine, though, and his $1,200 wine weekend felt like the perfect time to do it. Sommeliers and other wine experts will be the first to tell you...

UNT students to compete in international hotel competition

A group of four undergraduate students will compete in an international competition during HX: The Hotel Experience 2017 in New York City this weekend. 

The team, comprised of Katie Bland, Sumin Woo, Daniel Zavala and Lidia Guzman, will compete in the Student Market Study Competition. The students will give a 30-minute presentation based on a market study of hotel performance and strategy.

More than three dozen teams are in the undergraduate division competing against UNT's team. The top three teams are eligible for prizes.

Local Nestlé Café finds retailing sweet spot with students' help

Tue, Apr 25, 2017

By Monique Bird

Business is about to get a little bit sweeter for the Nestlé Toll House Café in Highland Village thanks to help from University of North Texas students.

Students taking the Digital Retailing Strategies course are creating budget-friendly plans to help with online search results, website and mobile presence, digital communications to customers and consumers’ online experience. Each semester, course lecturer Linda Mihalick selects a local business for the class to help, tasking...

Digital retailing students embrace data as retail’s future

Wed, Mar 29, 2017

By Mike Cassidy

I recently visited the University of North Texas in Denton to get a sense of how the next generation of retailers (next generation as in like any minute) viewed the digital transformation that has been under way in the industry for some time.

Two seniors, Lindsay Norwick and Shannon Williams took the time to sit down with me and share their thoughts about where all this is headed.

Williams sees a world in which retailers will finally have that complete picture of customers, across devices and channels. Finally, the lines between online and offline will fade completely.

Norwick and...