Targeting Hispanic's Growing 50-Plus Demo

Mon, Mar 2, 2015 - 9:49am

Mirroring the shifting demographics of the U.S., Hispanics in America are growing older: The median age has been steadily increasing over the past 15 years. By 2050, Hispanic will make up 20 percent of the elderly population, up from 7 percent in 2010. That means the number of Hispanics age 50 and older in the U.S. will grow from 9 million today to more than 35 million by 2050. It's not a trend much talked about, but it's something you can't afford to ignore.

Serving an older population means new challenges, as your listeners' brand preferences and consumer habits change -- and you'll need to reexamine your tactics for...

Online Dating Science: (Hint: Screen Names Are Key)

Fri, Feb 13, 2015 - 12:29pm

A pair of researchers -- one single, one married -- say they have developed a series of scientifically-vetted tips to get that crucial first date from online dating sites. Hint: Women should wear red in their profile photo, while both sexes should pick a screen name that starts with a letter at the beginning of the alphabet.

Above all, say the researchers, be honest, don’t aim too high and express some humor.

“Online dating is made up of several different steps,” said Khalid S. Khan, professor of women’s health and clinical epidemiology at Barts and the London School of Medicine. “For each step there is literature...

The Best Online Dating Pickup Lines Have One Thing in Common

Fri, Feb 13, 2015 - 12:25pm

"How's it going?"

It might sound like a simple opener, but in the world of online dating, finding that magical icebreaker is just as elusive as a great first date. 

According to a new meta-analysis of 86 different psychology, sociological and behavioral studies conducted by researchers from Barts and the London School of Medicine and the University of North Texas, there's a right and a wrong way to initiate conversations when online dating.

The strategy? Ask a question. The study found that...

Eureka! Scientists Decode The Best Online Dating Profiles

Fri, Feb 13, 2015 - 12:21pm
Just in time for V-day, intrepid researchers have discovered the scientific tricks behind the most alluring online dating profiles.

Intrepid men and women with a drive to explain the unknowable have long answered the great mysteries of the universe, and of the human condition, with science. Penicillin, the genome, evolution and the Big Bang: these are the breakthroughs that shape our world.

Today, new research published in the BMJ’s journal, Evidence Based Medicine,...

3 Science-Backed Tips for Better Online Dating

Fri, Feb 13, 2015 - 11:59am

Discussions of online dating are a bit like discussions of politics: It seems like everybody has a strong opinion about how it should be done, but many of these strong opinions have a whiff of voodoo to them. It's hard to know exactly what works and why when it comes to meeting people online. Luckily, online dating sites produce a huge amount of data, and researchers have spent the last few years sifting through it in search of patterns and tendencies that would otherwise have remained hidden. 

In a new paper ...