Marketing

Argyle ranch helping trauma survivors gets marketing help from UNT
Archived

An Argyle ranch that helps people and animals when other therapies fail is getting help itself from a group of University of North Texas marketing students.

Founder Bob Williams started Ranch Hand Rescue Counseling Center and Animal Sanctuary nine years ago as a combined rescue facility for animals and therapy center for trauma survivors who don’t respond well to traditional counseling. The organization’s mission is strong, but the group struggles in other ways.

“They have great potential, but the messaging is confusing,” said Robin...

Aura Coffee brews up sense of community at ex-Big Mike’s site
Archived

Sat, Dec 3, 2016 - 10:44pm

By Matt Payne

Big changes are brewing inside the longtime coffee shop at 1306 W. Hickory St., the first of which is a new name.

Aura Coffee, a name inspired by the help of 96 students enrolled in a marketing and re-branding class at the University of North Texas taught by professor Eric Kennedy, will crown a host of changes planned as the shop moves forward.

Kim McKibben, owner of Aura Coffee, recognized untapped potential when she bought Big Mike’s Coffee in 2014 directly across from UNT’s campus.

“It all started with a five-year plan in the back of my head to change the image of the shop,” McKibben...

Tags: Marketing, UNT

Don't Expect Texas Primary to End the Nasty Political Ads
Archived

Tue, Mar 1, 2016 - 5:00am

Today's Texas primary is the peak of the political campaign season, but experts say we can expect the mudslinging to continue all the way to November, and it will get worse.

"It's going to be a race to the bottom," University of North Texas marketing professor David Strutton tells News Radio 1200 WOAI.  "And it's going to be butt-ugly.  America is going to be disgusted."He says, unlike past political campaigns, the successful candidates in 2016 are focusing more on social media as a way to get out their message.   It started with President Barack Obama's 2008 campaign, which targeted voters over...

Chipotle faithful return as stores reopen following food safety meetings
Archived

Mon, Feb 8, 2016 - 9:46am

By Karen Robinson-Jacobs

Moments after reopening Monday afternoon, the West End Chipotle had a dining room nearly half filled with 20-somethings munching oversize burritos and bowls of rice topped with spicy meats.

Several had no idea they were among the first Chipotle customers to be served by a staff with a beefed-up focus on food safety.

Denver-based Chipotle Mexican Grill Inc., a magnet for millennials, opted to bypass sales between 11 a.m. and 3 p.m. Monday, closing all 1,900 stores nationwide to focus on employee training.

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