ranch hand rescue

Argyle ranch helping trauma survivors gets marketing help from UNT
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An Argyle ranch that helps people and animals when other therapies fail is getting help itself from a group of University of North Texas marketing students.

Founder Bob Williams started Ranch Hand Rescue Counseling Center and Animal Sanctuary nine years ago as a combined rescue facility for animals and therapy center for trauma survivors who don’t respond well to traditional counseling. The organization’s mission is strong, but the group struggles in other ways.

“They have great potential, but the messaging is confusing,” said Robin...