SOME ADMINISTRATORS-AND EVEN MORE FACULTY-MIGHT ARGUE THAT BRANDING an educational institution takes away from its academic mission. But from where Steve McKee sits, institutions whose leaders clearly know “their specialty will prosper, and those that don’t will languish.” McKee, who is president of the Albuquerque, N.M.-based advertising firm McKee Wallwork Cleveland, says most colleges and universities have a differentiation problem when communicating with prospective students. With the backlash against tuition increases, the explosion of online education, and the increasing mobility of students, he believes...
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50 Best Branding Ideas
Filmmaker and 1999 Gainesville High School graduate Johnathan Paul will be at the Lyceum on the North Central Texas College campus Thursday at 6 p.m. to talk about his upcoming documentary. “The Great Hanging”, a film about the largest mass hanging in United States history. At the height of the Civil War, 44 suspected union sympathizers were killed during this event in Cooke County. ...
New University of Texas at Austin President Greg Fenves ran through a long list of ambitious goals at his first-day press conference Wednesday — strengthening the school's undergraduate education, growing research initiatives and improving the school's relationship with East Austin.
Then, he got to the real news: He said he supports beer sales at Longhorn football games.
He was clear and unequivocal about the idea: "I do support beer sale at the football games," he said. "They have worked well at the basketball games. They have worked well across the state."
In fact, he said his predecessor, Bill Powers, has...
Laughing like they were listening to a Louis CK monologue, more than 300 young cosmopolites at the Hickory Street Annex earlier this week cheered and jeered while the comedians of Bar Politics solemnly read the text of a business community Super PAC TV ad tied to the June 13 Dallas City Council run-off elections. Think about it. Twentysomethings not only paying attention to local Dallas politics but laughing. I had to pinch myself repeatedly to make sure I wasn’t having a stroke....
New path coming to UNT
The University of North Texas campus will be a little more green next spring thanks to a new walkway project the Board of Regents approved Friday.
An extension to the current Central Path, the new walkway will cross from the middle of Maple Street between Avenues C and D, past the new site for Rawlins Hall and end at the corner of Highland Street and Avenue C.
The board voted unanimously to provide $1.5 million for the project, which will now be sent out for bids. Money from the Higher Education Assistance Fund designated for improvements will pay for the project.
“It will be a significant campus amenity to...