By Mike Cassidy
I recently visited the University of North Texas in Denton to get a sense of how the next generation of retailers (next generation as in like any minute) viewed the digital transformation that has been under way in the industry for some time.
Two seniors, Lindsay Norwick and Shannon Williams took the time to sit down with me and share their thoughts about where all this is headed.
Williams sees a world in which retailers will finally have that complete picture of customers, across devices and channels. Finally, the lines between online and offline will fade completely.